Monday, September 5, 2011

Li Edelkoort: the Triumph of Fluidity

Li Edelkoort is a Dutch trend forecaster. I have followed her work ever since I first heard her speak, in Amsterdam, during 2008. Her voice soothing, her message optimistic and outlining, her ability to get me excited about the future endless. Her bio reads:

‘She announces the concepts, colors and materials which will be in fashion two or more years in advance because as she claims, “there is no creation without advance knowledge, and without design, a product cannot exist.” In this way, she and her closely-knit teams orient her clients, creative professionals, in interpreting the evolution of society and the signals of consumer tastes to come, without forgetting economic reality.’

For about the last four months, the word fluidity has consumed, directed and underlined my thoughts and actions. Here’s what Li says will ring true for 2011-2012, in my own words. Enjoy: A surrealism will permeate us in the year to come; abstractions; reflections. Our world will become less spacious; our perception deeper, more layered. Human emotion will continue to become more important as we strive for a tactility of matter as the screen continues, and will continue to be part of our everyday lives; screens of all sizes. We crave and demand a fluid stream of information and ideas–a constant back and forth between the 2D and 3D worlds. We are entering an age of unpretentious ideas, a stillness and calmness as we realize information technology only moves information faster; not speed up time. We are growing a deeper connection to the earth and animals, perhaps as we strive to understand and recognize the animal inside us. Our animal instincts. A romanticism will sweep over fashion and cultural thought throughout 2011 and we continue to return to simplicity; designs; clarity. Fluidity: 'like a flag floating in the air.' Everything is about fluidity; lightness of being; happy optimism. Technology is not creating stronger relationships, but instead, stimulating them. It is not so common to be, 'out of fashion these days.' The phrase has lost its meaning. Perhaps the most important thought/trend for 2011 and into 2012/13 is: Fluidity; it will find itself in fashion through the use of flowing garments of simple cuts–fostering romanticism of thought and visuals. As winter 2011 gives way to spring/summer 2012, fluidity will gradually be supplemented with rubberized and texturized tactility in fashion. Tactility and texture are the keywords for 2012. 'A little more strength.' Couture and casual will merge into an previously unseen hybrid. Fluid garments will be worn with a rubberized, coated or hardened top, on top if it. Collaboration, cooperation, and the end of the age of individuality… As you can imagine, I have been trying my best to stay fluid throughout most of this year. Especially in photos. And I'll keep doing just that.